Privacy Policy

1. Introduction

SF Paragliding (“we,” “us,” or “our”) operates the website sfparagliding.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, book services, or purchase products. By using our website, you consent to the practices described in this policy.

2. Information We Collect

Information You Provide

Name, email address, and phone number (when booking or contacting us)
Billing and shipping address (for product orders)
Payment information (processed securely through Square; see Section 4)
Health and medical information relevant to flight safety (liability waivers)
Account credentials if you create an account on our site
Any other information you voluntarily provide through forms or correspondence

Information Collected Automatically

IP address, browser type, operating system, and device information
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Information

We use the information we collect to:

Process bookings, orders, and payments
Communicate with you about your bookings, orders, and inquiries
Send promotional emails and newsletters (only with your consent)
Improve our website, services, and customer experience
Ensure participant safety and comply with legal requirements
Prevent fraud and protect the security of our site
Comply with applicable laws and regulations

4. Payment Processing & PCI Compliance

All payments are processed securely through Square, Inc. When you make a purchase, your payment card information is sent directly to Square's servers and is never stored on our systems. Square is a PCI DSS Level 1 certified payment processor, the highest level of security certification available.

We do not have access to your full credit card number, CVV, or other sensitive payment data. We only receive a payment confirmation and transaction reference from Square after a successful payment.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our site.

Types of Cookies We Use

Essential cookies: Required for the website to function properly (e.g., shopping cart, session management).
Analytics cookies: Help us understand how visitors interact with our site to improve performance and content.
Preference cookies: Remember your settings and preferences for a better experience.

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website.

6. Data Sharing & Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Square, Inc.: For secure payment processing.
Email service providers: To send booking confirmations and newsletters (only if you opt in).
Analytics providers: To help us understand website usage (data is aggregated and anonymized where possible).
Legal authorities: When required by law, subpoena, or to protect our rights and safety.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records are retained for a minimum of 7 years for tax and legal compliance purposes. You may request deletion of your personal data at any time (see Section 8).

8. Your Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information:

Right to Know: You can request details about the personal information we collect, use, and share.
Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
Right to Correct: You can request that we correct inaccurate personal information.
Right to Opt-Out: You can opt out of the sale or sharing of your personal information. Note: We do not sell personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at info@sfparagliding.com. We will respond to verifiable requests within 45 days.

9. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete that information promptly. Minors between 13 and 18 may participate in paragliding services with parental consent and a signed waiver.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. Our website uses SSL/TLS encryption for all data transmission. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: info@sfparagliding.com
Phone: (415) 555-1234
Location: Pacifica, California